Social Network Analysis works with graph theory, which comes from math. But how much math do you really need to know in order to have the necessary tools for working in this field? What subjects should one master? Calculus, statistics.. ? If you’re really serious about working with this particular theory set, you do need [...]

http://www.pbs.org/nbr/site/features/special/scotts_guide_social_networking/ PBS Airdate: January 26, 2010 In part 1 of “Scott’s Guide to Social Networking,” NBR tech guru Scott Gurvey explains the first two rules of social media marketing for businesses. As Scott says in his three part series, you’re a “dummy” if you’re ignoring the social networking trend. For more information visit: http://www.pbs.org/nbr/site/features/special/scotts_guide_social_networking/ Duration [...]