This morning my Manager came in, rather disgusted at some thing that I experienced done.

The night before I had sent out an e-mail having a link to a squeeze web page that I had produced, and she was entirely repulsed by how ugly it was! She told me that with the fabulous graphic designer that we have obtainable in-house, I could have had a very much better hunting squeeze internet page made for that campaign I was doing.

She even went on to say that my web designer was hurt simply because I experienced developed such an abomination! (It turns out he wasn’t hurt, he was in fact happy to see me produce such a piece of dirt as it secures his job further)

I patiently listened to her continue on about how I have to offer greater high quality internet sites for that practical knowledge of my visitors. After she was completed and experienced gone to work, I looked at the stats that the squeeze internet page had produced overnight:

55% conversion rate!

Why on earth would this ugly squeeze web site get a whopping 66.22% conversion rate when nicely designed pages struggle to obtain 20%? Well, I’ll let you in on the secret. The site visitors had been “sold” before they even got on the squeeze web site!

You see, I was emailing my personal visitors about an affiliate system that was happening within the next couple of days. In my email I explained all of the positive aspects of making use of this software, and told them that if they wanted to learn far more then they necessary to sign up at that squeeze page.

When persons went on the squeeze web site they already knew they desired to sign up. Obviously some backed out (33.78% to be exact), but that could have been for different causes, a single maybe being how ugly my internet page was!

So what can we find out from this interesting practical knowledge?

1. Relationship building is key

When you do not have a wonderful relationship with your visitors then marketing are going to be Incredibly challenging.

2. Pre-selling is king

As my fine friend Todd Gross says, pre-selling is essential to creating a ton of cash as a result of affiliate marketing (or through advertising your very own products).

Where do you pre-sell? Everywhere! In particular your emails, your videos, your blog posts, your articles, and anywhere else previous to the visitor is asked to purchase.

Since the visitors towards ugly squeeze page graphics have been pre-sold, they didn’t care how poorly written and ill conceived the internet page was – they previously knew they desired it.

3. Prettiness is not always significant

In simple fact, I’ve discovered how the much more “good looking” a site is, the lower it performs.

Perhaps this really is due towards actuality how the graphics are distracting, or possibly it is because small (or no) time is put into delivering a useful, consistent, valuable message. Whatever the reason, I suggest you try removing the header graphics, fancy animated gifs, and other “pretty-factors” from your squeeze and sales pages and see what happens.