Loading ...What is the difference between Traditional
Marketing and Modern Marketing? Give some examples of those
companies which are doing Business in India more than 50
years and how they changed from traditional marketing to
modern marketing.
Marketing as I understand is: creating awareness and demand for a product or services and using the supply chain management system, ensuring that it reaches the end user effectively. The Traditional marketing has a manufacturer, whole lot of middleman including traditional advertising and customers. Modern marketing has a manufacturer and customers without wwhich no business will function. But the middleman, advertisements and monitoring of demand and supply has undergone lots of changes. Big malls are directly supplying goods from manufacturers to consumers doing away with middlemen. MLMs and Direct Marketing have totally eliminated the middlemen and passing 60% of middlemen revenue to consumers who put some effort by way of word of mouth publicity. Modern communication tools are doing their bit of advertising and monitoring. End consumers get convenience.
Traditional marketing means using day old methods like signboards/hoardings on street side etc. but with change in technology sms marketing, email marketing , blog marketing and all sorts of communication media has taken the place with traditional methods and they are more effective because what we watch n hear (like video) remain for most time in our memory and that is what a company needs while advertising about a product or company.
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